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Sharp eyeing 14% to 15% market share for LCD TV

November 24, 2011

KUALA LUMPUR: Sharp-Roxy Sales and Service Company (Malaysia) Sdn Bhd (Sharp) aims to capture 14% to 15% next year the market share in the liquid crystal display television (LCD TV) segment.

Managing director Hiroyuki Nuizato said the company was confident of achieving the target with the introduction of the biggest panel of Aquos 70-inch LCD TV and Aquos Net TV line-ups equipped with three dimensional display (3D).

“The expected demand for next year is around 1.6 million units of LCD TV, and from the figure, we foresee that it is achievable due to the expansion of Aquos LCD TV line-ups and ongoing consumer demand growth,” he told reporters after launching Aquos 70-Inch LCD TV with the tagline “Bigger Makes Better”.

Nuizato said this year’s target to capture 13% to 14% of the market share from the forecasted 1.3 million units total demand was nearly achieved.

Sharp expects to sell some 160,000 units of Aquos LCD TV by year-end, he said, adding that until October, 80% of the units have been sold.

The market for LCD TV was growing due to the demand for high-end TVs, technology upgrades and competitive pricing, he said.

On plans for next year, Nuizato said Sharp intends to launch some campaigns in collaboration with the United European Football Association (UEFA) as the official partner for the Euro Cup 2012.

Sharp is also creating a tagline “Grabbing Your Heart Since 1912″ in conjunction with its 100 years anniversary next year.

- Bernama


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