Facebook Twitter Google Plus Vimeo Youtube Feed Feedburner

Business Home LBoard

Sharp eyeing 14% to 15% market share for LCD TV

November 24, 2011

KUALA LUMPUR: Sharp-Roxy Sales and Service Company (Malaysia) Sdn Bhd (Sharp) aims to capture 14% to 15% next year the market share in the liquid crystal display television (LCD TV) segment.

Managing director Hiroyuki Nuizato said the company was confident of achieving the target with the introduction of the biggest panel of Aquos 70-inch LCD TV and Aquos Net TV line-ups equipped with three dimensional display (3D).

“The expected demand for next year is around 1.6 million units of LCD TV, and from the figure, we foresee that it is achievable due to the expansion of Aquos LCD TV line-ups and ongoing consumer demand growth,” he told reporters after launching Aquos 70-Inch LCD TV with the tagline “Bigger Makes Better”.

Nuizato said this year’s target to capture 13% to 14% of the market share from the forecasted 1.3 million units total demand was nearly achieved.

Sharp expects to sell some 160,000 units of Aquos LCD TV by year-end, he said, adding that until October, 80% of the units have been sold.

The market for LCD TV was growing due to the demand for high-end TVs, technology upgrades and competitive pricing, he said.

On plans for next year, Nuizato said Sharp intends to launch some campaigns in collaboration with the United European Football Association (UEFA) as the official partner for the Euro Cup 2012.

Sharp is also creating a tagline “Grabbing Your Heart Since 1912” in conjunction with its 100 years anniversary next year.

– Bernama


Readers are required to have a valid Facebook account to comment on this story. We welcome your opinions to allow a healthy debate. We want our readers to be responsible while commenting and to consider how their views could be received by others. Please be polite and do not use swear words or crude or sexual language or defamatory words. FMT also holds the right to remove comments that violate the letter or spirit of the general commenting rules.

The views expressed in the contents are those of our users and do not necessarily reflect the views of FMT.