KUALA LUMPUR: The Johnny Rockets Group Inc, an American restaurant chain, plans to open between 10 and 15 outlets in Malaysia within the next five to seven years, with the first by the end of next year.
Johnny Rockets has appointed CB Richard Ellis (Malaysia) Sdn Bhd (CBRE), an international property consultancy, to represent and introduce the brand to potential markets in the Southeast Asian region.
When asked by Bernama, CBRE vice-president John Sigler however, declined to reveal the amount of investment Johnny Rockets would be making, as the company was still looking for business partners as well as locations to set up the restaurants.
CBRE’s key role will be to realise Johnny Rockets’ extensive Asian expansion plans, by introducing the brand into new countries through new franchise operators and securing appropriate locations for the restaurants throughout the region.
“For Johnny Rockets to realise our global growth goals, we recognise the need to bring in a regional expert to assist us with our growth in Asia.
“We expect that our agreement with CBRE will result in accelerated growth throughout Asia with a particular focus on Southeast Asia.
“With 10 restaurants operating in the Philippines and South Korea, and one opening soon in Indonesia, we believe our success in Malaysia will contribute to growing brand awareness and restaurant growth throughout Asia,” said Johnny Rocket’s president of International Development, Steve Devine, in a statement.
Meanwhile, Sigler said: “We are grateful for the opportunity to utilise CBRE’s considerable global presence to coordinate with our regional colleagues towards achieving the target of ensuring that Johnny Rockets’ ambitious expansion plans for Asia is optimised.”
CBRE, together with its colleagues at CBRE Vietnam, will also be responsible for providing market updates to Johnny Rockets’ senior management in Los Angeles.