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U Mobile plans to boost subscriber base by 20%

April 3, 2013

By Shahril Bahrom

PETALING JAYA: U Mobile Sdn Bhd, a 3G mobile operator, is expanding its business by launching its very own 4G long-term evolution (LTE) Internet services within this year. In addition, the company has set goals to boost its subscribers base up to 20% within a five-year period.

“All telcos have its own niche product when launching their 4G services. We are identifying our own 4G product.

“Our market share is about 9% to 10% currently and our subscribers are well over four million in the Peninsula, East Coast and East Malaysia,” said U Mobile CEO Jaffa Sany Ariffin during a signing ceremony with business analytics software and services provider SAS Malaysia yesterday.

At the event, SAS Malaysia MD Andrew Tan explained the company’s Visual Analytics Solution’s integration into U Mobile’s operations in Malaysia. The solution will allow executives of any skill level immediate access to real-time consumer behaviour data.

“Analytics offers a powerful means for businesses to capitalise on their data assets, and SAS’ deep expertise in analytics has helped many businesses mine big data to find new opportunities and drive better business results,” said Tan.

Tan informed reporters about 160 organisations from various industries across Malaysia are already utilising its services including the oil and gas and banking sectors.

U Mobile will be the first teleco company in Malaysia to use SAS’ Analytics solution.

“Through SAS’ Analytics, we will have an in-depth analysis of customers’ profiling, behaviour and usage patterns which will enable U Mobile to be more proactive in analysing and understanding our customers better and continue offering them relevant and quality mobile and customer experience,” Jaffa added.

This content is provided by FMT content partner The Malaysian Reserve.


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