CEO Khalid Ramli said the authority is spurred by the Langkawi Tourism Blueprint, launched in 2011, to attract more tourists to visit the island, famous for its rich traditional cultures as well as warm hospitality.
LADA has branded all its tourism efforts as “Naturally Langkawi” and hope to achieve the target, which it says is a new challenge.
In February, it was reported that some four million tourists are expected to visit Langkawi next year during the 2014 Visit Malaysia year.
“Under the blueprint, our target was three million tourist arrivals by the year 2015. However, we hit that figure last year and now we have put ourselves up for a bigger challenge to meet the four million figure by the end of the year and we are very confident of achieving our aim,” he said during a media briefing yesterday at the Langkawi International Powerboat Challenge (LIPC) 2013 F1 Nations Cup.
The inaugural event, the first in the Asian circuit, will be held in Pekan Rabu from Aug 27-29. It is also the first for Langkawi although Powerboat F1 events have been held in the country previously.
Khalid said LADA is expecting more than 200,000 visitors to throng the island to witness an international event of this dimension and would work closely with stakeholders and the new media to create awareness for the event.
“We have had other international events like Langkawi International Maritime and Aerospace Exhibition and Langkawi International Laksa Carnival recently and the LIPC will further encourage our pursuit to sustainably develop Langkawi as a top ecotoursim and island destination in the world by 2015,” added Khalid.
Excited about hosting the event, Khalid said this will put Langkawi back in the spotlight and boost the island’s local economy and Malaysia’s growth as a whole.
“This event will take the tourism platform to a whole new level,” said Khalid.
The three-day event, touted to be a signature event for Langkawi, is sanctioned by the Monaco-based internat ional governing body, Union Internationale Mononaut ique, and Motor ised Water Sports Association of Malaysia (Pesuam).
LIPC 2013 will bring together powerboat teams from around the world including Hungary, South Africa, Finland, the United Arab Emirates, Qatar, Saudi Arabia, Australia, Brunei, Singapore as well as two Malaysian teams.