Marketing is essential in getting people interested for new models for development and look at women and youth in a different perspective, said former deputy prime minister Musa Hitam.
PETALING JAYA: Women empowerment and youth enhancement in the era of transparency marketing is indeed being discussed much in the World Marketing Summit 2013.
“Things you do brilliantly will give extra ordinary results. As such, women and youth should be exposed to global partnerships, not merely sideline observers,” says former Deputy Prime Minister Musa Hitam.
Musa who is also chairman of the World Islamic Forum and Sime Darby Foundation said global partnerships for development need not necessarily mean big charities giving out huge handouts, instead it should start from bottom-up.
“Engaging women and youth in global partnerships is a slow and steady process. “It is through marketing that we can get people interested in the new models for development besides induce the world to look at women and youth in a different angle,” he said in his speech at the World Marketing Summit 2013 at Putrajaya yesterday.
In Malaysia, he said the generalisation started to occur many years ago since independence.
He said, according to World Bank’s World Development Report 2012, in Malaysia women make up 47.6% of the country’s total labour force.
He said 97.3% of girls enrolled in primary school reached the last grade which is slightly more than the 97.1% figure for boys while the ratio of female to male university graduates is at 60:40.
Apart from that, Musa said about 40% of Malaysia’s economy is contributed by small and medium enterprises (SMEs) of which the majority comprises women.
“We have found that the same statistics are repeated in many developing countries as it is the real potential for dynamic economic development.
“To ignore the development of women would mean ignoring the development of the SME sector and by extension the development of a nation’s economy,” he concluded.