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Catcha Media plans more merger deals

 | January 7, 2014

Catcha Media Bhd is on a regional merger and acquisition (M&A) campaign as part of its plan to becoming the biggest digital advertising company in South-East Asia.

By Farah Adilla

KUALA LUMPUR: Catcha Media Bhd is on a regional merger and acquisition (M&A) campaign as part of its plan to becoming the biggest digital advertising company in South-East Asia.

Outgoing CEO Patrick Grove said the company is negotiating with candidates in the Philippines, Indonesia and Vietnam and is confident of clinching a deal within the year.

“We are actively looking into potential M&As to drive our business forward. Our main theme for the future is to be the leader in the digital advertising segment,” Grove told The Malaysian Reserve in an interview recently.

He said Catcha Media would fund its M&A activities through borrowings or shareholder funds. In July 2013, Catcha Media formalised a RM60 million merger of certain assets with Says Sdn Bhd, the owner of news portal Says.com.

Grove said the merger saw its subsidiaries and Says.com come together to form one of Malaysia’s largest digital advertising businesses by reach, clients and spending, and potentially revolutionised the way advertisers reached out to Malaysia’s increasingly socially connected populace.

Both Catcha Media and Says.com are already a formidable presence in the region, with Catcha Media recording an estimated monthly reach of eight million people and Says.com recording an estimated monthly reach of six million people.

Collectively, both service more than 500 large clients, with brands like Petronas, Proton, Maybank, Maxis, MAS, Unilever, Samsung, Guinness Anchor and Carlsberg ranking among its biggest spenders.

Meanwhile, Grove said Catcha Media expects at least a double-digit growth in revenue for the financial year ending Dec 31, 2014, mainly due to strong growth in online transactions.

“With the increasing number of smartphone users, especially in the Asean region, we expect our business to grow further.

We noticed the number of mobile users is growing. At the moment, personal computers remain the leader which accounted two third of online transactions made through our website. The rest are on mobile,” Grove added.

This content is provided by FMT content provider The Malaysian Reserve


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