At the D Rich, the concept is to make food not only delicious but also nutritious for its patrons.
It wasn’t like 20 years ago when SS2 was the zone that had everything that a hungry and greedy person would desire. That was back in the 90s or even 80s.
SS2 of late has been regarded as a food haven that has lost its lustre. The hawker stalls, coffeeshops and the Selera food court are still there. New residential areas in other sectors of the Klang Valley have overtaken SS2 in terms of culinary significance.
It came as a surprise to me just a few days ago when I sighted a new food court as I turned around the corner at the traffic lights junction in Jalan SS2/65.
There it was, staring right back at me. The name “King of Good Food” on its roof top was rather enticing. Since I am always prepared for any new gastronomical experience, I quickly parked the car and sauntered over.
On closer examination, the place was actually called D Rich. The place apparently has been in business for eight months. Most of its workers, I thought, were Bangladeshis. But it soon dawned on me that they were a mixed group of Myanmar nationals and supposedly Bangladeshis.
And the place wasn’t a food court at all. It was a single establishment with a slightly swanky appearance. The food section has a rather inappropriate name, Stock Market. One would have thought the main stock exchange was located nearby.
It was an open concept food eatery of upper middle class standards. The menu quickly revealed its status and stature from the available dishes and the prices of each item.
Beautiful little creation
But to be fair, at about RM10.90 per plate of rice or noodles, it was about the same as any air-conditioned food outlet in a shopping complex.
It seemed like safe bet. You can’t really go wrong with fried rice at any food outlet. My lunch partner ordered Thai-style fish fillet rice. We both shared a bowl of soya milk “tong yuen” with three glutinous balls.
When the signature fried rice arrived, I was surprised it actually looked quite nice. I have yet to taste it, and I was already impressed. The cook in the kitchen must have put in some effort to beautify his little “creation”.
I appreciated the way the cook had embedded several sizeable prawns and an abundance of fish cake slivers into the rice. This way, no customer would feel shortchanged.
It was better than average. A lot of fried rice in other places would be better off not given any worthy mention but D Rich’s signature fried rice can hold its head up high. I would recommend it now that I have tasted it.
The Thai-style fish fillet rice was bordering on being excellent. It was sweet and sour like most Thai dishes and the tanginess helped to activate the taste buds to maximise the full effect of the flavours from the ingredients.
The soya milk tong yuen was a delightful addition to the meal. Honestly I was a little surprised by the quality of this side order. Normally, one can’t find such a splendid tong yuen in SS2.
One would more likely find such fine soya milk bowl of tong yuen in Puchong, Cheras or Kuchai Lama.
I also like the moderate garden landscaping and unobtrusive decorations at D Rich or “King of Good Food” as it has called itself. There were pots of plants and trees surrounding the smart-looking eatery.
To make it pleasant and comfortable for customers amid the humid conditions, there were strategically positioned fans which spew fine mist across the eating area.
It seems that there are four D Rich places. This one in SS2 PJ is called D Rich Four. There is one in Bandar Puteri, Puchong, and another in Jalan Kuchai Lama.
The D Rich headquarters is in Jalan Temenggung 3/9, Bandar Mahkota, Cheras. The emergence of the D Rich outlets was the brainchild of a couple who called themselves Stanwin.
Together with their food partners, the business has roped in Master Chef Yong who has 30 years’ experience in the field. The D Rich concept is to make food not only delicious but also nutritious for its patrons.
The menu include soups, Western cuisine, snacks, bread, pastries, noodles, rice, vegetarian dishes and beverages. From my limited experience at the place, I think they have kept their promise about thinking out of the box to please customers.
However, it calls for repeat visits to verify the quality of the other items.