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Shruthi wants to make people happy

April 6, 2012

Shruthi is one of the most astounding young Indian acts in Malaysia.

FEATURE

Young, ambitious, energetic and talented would only half sum up the force and energy that is known as Shruthi. She has been an inspiration to many young musicians and has broken boundaries and walls and built bridges to carry her musical talent worldwide. She also has won AIM and VIMA awards.

How would you best describe your music?

My music is mostly of a baseline pop genre with a bit of R&B and hip-hop influence. The sole purpose of my music is to make people happy and to help my listeners channel positive energy and vibes into their everyday lives. So you can say that the best way to describe my music is to call it “Happy Music” :)

If you had the chance to perform anywhere in the world, where would it be and why?

Well…my dream stage would of course be the Grammy’s! I have always wanted to perform at the Grammy’s because it is definitely the highest platform a singer could ever get and it would be an honour and a blessing to be able to perform there.

What are your songs about?

My songs are about the moment. About the present. It’s all about positivity!!! Nowadays all of us are living such dramatic, hurried and stressful lives and my songs are about approaching our lives with inspiration and with a positive attitude. I’m not saying be all optimistic about everything but my songs are about reality and being happy with what we have.

Share with us two of your favourite quotes.

“Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, a charm to sadness and life to everything.” – Plato

“Two roads diverged in a wood and I…I took the one less travelled by, and that has made all the difference.” – Robert Frost

You look into the crystal ball and see your future. What does it say?

I see myself doing what I love best…performing! And making great music and entertaining people. Just making a difference and putting a smile on someone’s face :)

What is your advice to up and coming musicians?

My advice to all up and coming musicians is to persevere, persevere and persevere! Never give up on your dreams and never ever ever doubt yourself!!! Remember that you are unique and you are special and you can do ANYTHING if you work hard and sacrifice little things to reach your goals.
What are your thoughts on music piracy?Would you give your music away for free?

Piracy is murder – the butchering of someone’s hard work and it is disrespectful. It is not the same as giving away music for free…I mean I would give away my music to underprivileged people for free…because they need it and it could just make someone’s day. It isn’t like piracy.

Watch here Shruthi’s official music video of Va, her current hit single pre-released, from her sophomore album VA (to be released 2012).

Full Profile

Shruthi J (Shruthi Jayashankar) is a sixteen year old recording artiste and has notched up many achievements under her belt in the entertainment industry in Malaysia, India and the Asian region.

Blessed with many talents and gifts, Shruthi began her Indian classical vocal training (carnatic vocals) when she was four years old.

Till today, she continues with her classical training and often performs at classical and devotional concerts as part of her journey in carnatic music.

In 2005, Shruthi released her first video album and has, since then, released one other album comprising of Indian devotional songs and has been a featured artiste in various compilation albums.

Recognizing her talent, Shruthi was signed up by Rock Unite Music (RUM) as their recording artiste under their label in 2008. Shruthi’s first mainstream full album – ‘Life is a mystery’ – a pop dance album, was released in April 2009 under RUM and distributed by Universal Music.

Concurrently, Shruthi is also under Rock Unite T-Management who manages her entire music and entertainment career. ‘Life is a Mystery’ and ‘Ragasiyam Paesiyadthae’, the first two Tamil singles from the album, received and continue to receive, high rotational airplay on Malaysian radio stations THR Raaga and Minnal FM. Other songs from the album to receive airplay include ‘Thaayai Siranthathoar’ and ‘Kannaalae’.

‘Life is a Mystery’hit the number one position on THR Raaga’s chart show, Malaysian Top 10, 3 weeks after its airplay release and remained on the charts for 25 weeks. Concurrently, ‘Fiesta’, the English single from the same album received airplay over Hitz FM and other English radio stations…making Shruthi one of the few artistes whose songs were simultaneously airplayed in more than one language type radio station.

Likewise, the official music video of the single ‘Life is a Mystery’ receives high frequency broadcast over Malaysian TV channels – (pay TV) Astro : Vaanavil, Vellithirai, Hitz TV and (terrestrial) RTM : Muzik Aktif (the music video and other recordings of Shruthi’s live performances may be viewed on www.youtube.com/rockunitemusic).

‘Life is a mystery’ the album was judged the Best Local Indian Album at the Malaysian Music Awards in 2010 (AIM-17), making Shruthi the youngest winner in the history of their recipients and the album has won other various awards too.

Shruthi today is a much in demand performer for concerts, shows, private functions, festivals, TV programmes etc as she is an excellent example of a young star, naturally gifted, with a long music career ahead of her. Her love for music and her confidence comes clearly when she is on stage and is an incarnate performer and artiste at this young tender age.

As part of her development in the music and entertainment arena, Shruthi is also currently learning other musical instruments such as the piano and the guitar and attends ballet and Latin dance lessons plus has been learning the French language for the past 8 years now.

Now in her first year at college, as an undergraduate student, she remains a straight As’ student and will continue her academic education while pursuing her singing career. She is determined and focused in all aspects of her life…an unusual trait in someone so young…but that which makes her special amongst her peers.


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