At least that's what the Arizona Department of Transportation hopes as dust storms hit the state.
The Arizona Department of Transportation is inviting budding poets to take to Twitter and pen haikus—a concise Japanese literary form consisting of 17 syllables—to highlight the peril from the summer storms, known as haboobs.
Writers are posting their offerings using the hashtag #haboobhaiku, highlighting the danger of attempting to drive through the roiling dust storms which can block out the sun, and cut highway visibility to zero.
“The challenge … is really designed to raise awareness that this is a problem and that drivers shouldn’t expect to sail through a dust storm,” department spokesman Timothy Tait said.
“They need to think about it when they see that dust forming on the horizon,” he added.
Contributions so far range from the literary “I don’t yet know you/ Curious but fearful, haboob/ I will break for you” to the slapstick “World turns brown with dust/ Can’t see red taillights ahead/ Until—oh crap! Oops.”
Haboobs frequently occur during the rainy season known as the monsoon southwest United States. Last July, a historic storm measuring more than 60 kilometres across rolled over the Phoenix valley, disrupting flights and bringing traffic to a standstill.
Tait said the department came up with the idea for the novel safety campaign during a brainstorming session about how to use social media to reach out to drivers.
The concise Haiku form was the “perfect fit with Twitter, with its 140-character limit,” he said.
“We have just been overwhelmed by haikus over the last few days.”
He noted that not all contributions had met the strict prescriptions of the form, which stipulates the 17 syllables be divided into phrases of five, seven and five.
“My wife is an English professor. She would probably say that they are not meeting all the stringent requirements, but we’re having fun and enjoying the entries, and people are really embracing the challenge,” he added.
Among Tait’s favorites is a Star Wars inspired haiku: “You’re not a Jedi/ This is not Tatooine, Luke/ Pull over now, man.”
Aside from making the roads safer, fleeting Internet fame is the prize for those taking part in the challenge. Eye-catching entries are re-tweeted by the department.
“There’s no cash prizes,” Tait said, “but we are offering bragging rights.”—Reuters