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Cosmetics working overtime

 | August 1, 2012

When beauty products go the extra mile, everyone’s a winner.

It used to be that all a lipstick ever did was colour the lips. Now, you actually have lipcolours that mask fine lines and plumps the pout. There’s even eye colour that tightens and tones your eyelids. Thanks to evolving science and cutting edge technology, beauty companies have gone from just presenting a kaleidoscope of colours to creating multi-purpose makeup, creating new age cosmetics that repair, nurture and disguise our shortcomings.


With primers and foundations being worn essentially all day, the new breed of base now works almost as good as a moisturiser to hydrate, moisturise, protect and repair the skin. Try:

Elizabeth Arden Ceramide Ultra Lift and Firm Makeup SPF 15 – A unique Ceramide Plumping Technology helps provide lifting and firming effect while targeting wrinkles.

Nars Sheer Glow Foundation – Fights free radicals with powerful anti-oxidants while turmeric extract improves skin’s radiance and tone.

Sisley Skinleya Anti-aging Lift Foundation – Improves skin microcirculation with tourmaline micro crystals and moisturises skin with cherry blossom extracts.


The lips, aside from the eyes, are the foremost facial feature to show signs of ageing. Lip colours enhanced with unique anti-ageing technology are certainly worth investing. Try:

L’Oreal Colour Riche Anti-Aging Serum Lipstick – A boosting serum at the heart of the lipstick, containing collagen and hyaluronic acid, hydrates lips to keep it smooth.

Rouge G de Guerlain – Tiger Grass, wild mango butter, Ayurvedic Gugul resin all come together to plump up, smooth and moisturise lips.

Lancome Rouge In Love New generation polymers provide 6 hour colour coverage but won’t dry lips, thanks to oil concentrated deposit that maintains comfort of a balm.


Laugh lines they may be, but you really want to hold them off with the new range of eye makeup. Try:

Clinique Lid Smoothie Antioxidant 8-Hour Eye Colour – The formula includes collagen-boosting peptides that help the surface of the skin appear smoother and nutrient-rich broccoli extract that detoxes skin around eyes.

Noir G de Guerlain – Contains artemia salina, an ingredient to regenerate lashes, revitalises cells and stimulates the production of keratin for fuller lash appearance.

Lancome Definicils Precious Cells Mascara – Stem cell technology (from Swiss apple) reinforces and protects lashes, while arginine bathes lashes to maintain hydration.


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