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Diamonds take a backseat as engagement rings get trendy

 | January 12, 2017

More Singaporean couples are opting for rubies, sapphires and pearls instead of the traditional diamond to express their abiding love for each other.


PETALING JAYA: Are diamonds really a girl’s best friend? Not so, as far as engagement rings are concerned at least, if the growing trend of selecting other equally beautiful but way more affordable gemstones is anything to go by.

In an article in Singapore’s Straits Times, it was reported that more and more Singaporean brides-to-be were now opting for either plain bands, or rubies, sapphires and pearls in place of the traditional diamond.

One 25-year-old executive, Jojo Lin, said she could not understand why so many people equated a man’s love for a girl with how much her ring cost. Lin’s engagement ring of a knot design made with two thin bands of white and yellow gold was purchased on eBay for under RM1,560 (S$500) and she’s over the moon with her “simple yet unique” ring that’s good “for everyday wear”.

Rather than being attracted to the more affordable price tag, many young couples have latched on to the notion that their engagement rings should be unique, not run-of-the-mill designs that failed to encapsulate the true meaning of their love.

Outlets of American luxury jeweller Tiffany & Co in Singapore were also seeing more young couples opt for non-traditional engagement rings, the daily said, as did jewellery chain Citigems.

Citigems spokesperson Sarah Sim said younger couples were opting for unconventional engagement rings simply because they were more “adventurous” in their outlook.

“We see couples coming in looking for rings that are innovative and non-traditional, focusing more on the story and meaning behind the design and jewellery material,” she said.

Co-founder of contemporary local jewellery brand Saught, Pamela Yeo, 28, said her company began designing bespoke engagement rings early last year.

“More of our customers have been requesting engagement rings that are non-traditional, ethical and contemporary,” she said, adding that sapphires, tourmalines and garnets from traceable, ethical sources were top of the list.

Secondary school teacher Laura Or, 27, was one such bride-to-be who wanted something “less common” and who regarded diamonds as “boring”. She now proudly brandishes a large pearl flanked by three small rubies on each side set on a band of gold that her fiancé Joshua Ang, 29, paid RM9,371 (S$3,000) for.

However it is safe to assume that regardless of current trends, diamonds will not go out of style anytime soon as many still see it as the epitome of love, class, style and status.

Singaporean fashion director Wang Titien, 27, splashed out a cool RM37,484 (S$12,000) diamond engagement ring from Tiffany & Co for his girlfriend when he proposed to her.

“The diamond engagement ring is a tradition. I feel it is more sincere than just any other ring. I didn’t think of getting anything else.”


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