Twiplomacy, a leading global study of world leaders on Twitter, said the Premier actively engaged with the audience with quizzes and sweepstakes.
In its report today, Twiplomacy said Najib with his twitter account @NajibRazak was actively engaged with the audience with quizzes and sweepstakes.
The report said in May 2012, Najib asked his followers what gift he should give his 500,000th follower.
“A couple of days later, he invited four of his followers for breakfast, a scene he immortalised with a Twitpic and a YouTube video of his guests,” said Twiplomacy, which is the leading global study of world leaders on Twitter.
The report said Najib’s account was fairly active with an average of 3.6 tweets a day and the perfect mix of 20% retweets, 17 per cent@replies and 26 per cent@mentions, namely of the National Front party@BarisaNasional and @NajibRazak.
Since joining Twitter on Sept 21, 2008 until this month, @NajibRazak account has a total of 4,442 tweets, 1,647,682 followers and 574,614 tweets retweeted.