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First halal Japanese skincare brand arrives in Malaysia

 | March 4, 2017

Momohime aims to provide skincare options and solutions for Muslim women worldwide

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KUALA LUMPUR: Momohime, a first of its kind halal skincare range made in Japan, was officially launched in Malaysia yesterday.

The product launch was in conjunction with its first anniversary, and Kuala Lumpur was chosen for its strategic position as the gateway to the fast-growing market for the health and beauty industry.

Momohime, which means “Peach Princess” in Japanese, uses peach as the main ingredient. It is imported by PBJ International Sdn Bhd, helmed by husband-and-wife team Mariya and Umar Kobayashi.

The launch was witnessed by the Second Secretary of Agriculture, Forestry, Fishery and Environment at the Japanese Embassy in Kuala Lumpur, Michiko Nishikawa, and Japan External Trade Organisation Kuala Lumpur managing director Akira Kajita.

Umar said Momohime products were manufactured according to Good Manufacturing Practice standards at a factory with ISO 9001 certification in Japan.

The brand aims to provide skin care options and solutions to Muslim women worldwide.

The company decided to launch Momohime in Malaysia before embarking on other Asian markets such as Indonesia, due to the large Muslim population.

“I am confident of Malaysia as the weather makes the product suitable for consumers here,” Mariya said during the launch.

Momohime is also being promoted in Russia and Turkey, and currently being established in Indonesia and Singapore through online shopping networks and local partners.

It has the Malaysian health ministry’s approval and is certified halal by the Japan Islamic Trust, which has a strategic working relationship with the Department of Islamic Development Malaysia.

The range guarantees no animal-derived ingredients, alcohol, oil-derived ingredients or colorant.

The basic skincare range is priced from RM88 to RM178. It is currently only available online and will be sold at selected retail outlets soon.


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