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Large-scale promotion to boost sales at Mara Digital Mall

 | September 25, 2017

LED Billboards, Mara educational institutions, local universities and advertisement buntings are among the means to lift the business of the IT traders following reports of falling sales and decreasing customers.

Azhar-Abdul-Manaf-mara-digital-mall-1PETALING JAYA: Mara will launch a large-scale promotion to boost the business of Bumiputera traders at Mara Digital Mall, following reports of falling sales and decreasing customers at the 2-year-old information and communications technology (ICT) centre here.

“Starting October 2017, Mara Digital Mall will be promoted on a big scale, including the use of LED Billboards, Mara educational institutions, local universities and advertisement buntings.

“There will be a variety of programmes sponsored by IT products manufacturers to be held at Mara Digital Mall, for example, Oppo Fair and Acer Roadshow,” said Mara director-general Azhar Abdul Manaf in a statement today.

He said more than a million people visited the mall which chalked up sales of over RM18 million last year and, up to August this year, the number of visitors hit 585,580 and sales exceeded RM7.6 million.

The mall would be expanded to another level in Menara Mara in Kuala Lumpur to cope with the increase in visitors, he added.

Last Thursday, The Malaysian Reserve reported traders at Mara Digital Mall complaining of a decline in sales and customers, and they blamed the drop on lack of publicity and product choices, and prices 10% to 12% higher than the longer established Low Yat Plaza ICT centre.

Mara Digital Mall, which is reserved for Malay Bumiputeras, was opened on Dec 8, 2015 following the incident of a youth being caught allegedly attempting to steal a smartphone from a booth in Low Yat Plaza.

Azhar urged Mara Digital Mall detractors to check out the place for themselves.

“We sell genuine products at truly competitive prices. Mara Digital Mall does not sell cloned or low quality products. This is the distinctive difference between Mara Digital Mall and other IT centres.

“Customers will be served professionally by the traders, and there is no compulsion or cheating,” he said, adding that global brands are available in Mara Digital Mall which showed their confidence in the centre.


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