KUALA LUMPUR: A partnership between McDonald’s Malaysia and Maybank has enabled customers of the food chain to go cashless at about 140 of its restaurants.
Customers can pay for their meals at McDonald’s with their Maybank credit or debit cards or MaybankPay (the bank’s mobile wallet).
Bernama quoted McDonald’s Malaysia’s managing director, Azmir Jaafar, as saying that at present, only 5 per cent to 6 per cent of fast food transactions at McDonald’s restaurants were done through credit and debit card.
He expects the cashless payment option to increase to 13 per cent to 14 per cent in the near future.
He said the new payment option would be rolled out to 200 restaurants by September.
“In the last seven to eight months, close to 140 stores had converted to cashless (payments),” he told a press conference to announce a strategic partnership between McDonald’s Malaysia and Malayan Banking Bhd (Maybank) on the cashless payment option Wednesday.
Meanwhile, Enterprise Innovation quoted Azmir as saying: “The key advantage of cashless payments is clear: it’s convenient and will help customers save valuable time when making payments by simply scanning a bank card.
“By deploying a cashless payment system in all McDonald’s restaurants nationwide, we aim to do our part in taking Malaysia one step closer towards being a cashless society. This collaboration with Maybank as our official banking partner is another milestone in our continuous efforts to strengthen and grow our operations in Malaysia.”
Group President and CEO of Maybank Abdul Farid Alias was quoted as saying: “This collaboration reinforces our commitment to provide unparalleled payment convenience to customers wherever we operate, as well as to support the government’s agenda in promoting cashless payments in Malaysia.
“It is also very much in line with our strategy to become a digital bank of choice in the region.”
To further encourage the use of cashless payments during purchases, McDonald’s Malaysia is offering a free Frozen Coke or Sundae Cone on a minimum purchase of RM10, which are paid by cards.
The restaurant chain’s rival Kentucky Fried Chicken Malaysia implemented cashless payments at its restaurants back in 2008, said the Enterprise Innovation report.