KUALA LUMPUR: Local carmaker Proton maintained a market share of above 10% of the total industry volume (TIV) in November, supported by its attractive pricing strategy and zero sales and services tax (SST) pricing policy.
In November, the company sold 4,820 cars, making up an estimated 10.2% market share of TIV.
Abdul Rashid Musa, the CEO of Proton’s distribution arm Proton Edar, said the company’s move to absorb the tax for all models had found favour with buyers.
“Proton is continuing its zero-SST pricing policy for all current models to make it easier for our customers to own a Proton car.
“Unfortunately, there was a supply constraint in November, limiting the number of cars we could deliver,” he said in a statement today.
For December 2018, Rashid said Proton would be celebrating its recent victory in the 2018 Sepang 1,000km Endurance Race with the “Champion Rebates” promotion of up to RM3,000 for four of its brands: the Ertiga, Iriz, Persona and Saga.
“Proton is a believer in the value motor sports delivers to the brand and its products, so we will continue to participate in races and rallies in the future with Team Proton R3,” he added.
In conjunction with the holiday period, he said, Proton was also offering a free 18-point safety inspection for all Proton models at authorised service centres beginning Dec 4. This will continue until the end of February next year.