NEW YORK: HSBC Holdings is turning to a startup to help it pick up more middle-market customers.
The bank is working with Neptune Financial to offer online commercial loans in the US HSBC is targeting companies in cities including St. Louis, Minneapolis and Jacksonville, Florida, where it doesn’t already have a physical presence. Loan values will range from US$1 million to US$100 million.
“I would classify it as radical growth,” EJ Achtner, head of digital banking at HSBC’s US commercial unit, said in an interview. He described the partnership as a cost-efficient way to expand middle-market reach.
London-based HSBC isn’t alone in its push into the middle-market. Goldman Sachs is looking to boost revenue by US$5 billion in part by selling more services to midsize companies. It also joins regional US banks that have looking to offer more online loans.
The deal bolsters HSBC’s effort to grow its commercial bank through a digital partner platform launching this year. It’s part of a larger goal of turning around the US business, which is the firm’s “most challenging strategic priority,” Chief Executive Officer John Flint said earlier this month.