McDonald’s Malaysia eyes sales of RM3 billion in 2019

(Bernama pic)

PETALING JAYA: McDonald’s Malaysia is aiming to achieve sales of RM3 billion in 2019, with managing director Azmir Jaafar saying the company is optimistic of reaching its target after recording a 19% sales growth the year before.

“2018 was a winning year for us at McDonald’s Malaysia, during which we recorded our highest sales performance ever, backed by investments of more than RM200 million over the past two years,” he said at the company’s review of its business for 2018 here today.

Globally, McDonalds is the largest private sector employer with 1.7 million employees. In Malaysia, it has a staff force of 14,000. It currently has 278 restaurants throughout the country.

The company has committed RM1.4 billion until 2025 as capital expenditure and is aiming to have 450 restaurants by 2025.

In December 2016, Saudi Arabia’s 88 Lionhorn Pte Ltd bought over the rights to McDonald’s Malaysia and Singapore as the developmental licensee.

McDonald’s delivery and digital platforms are projected to be the new growth drivers for the company in the coming three years.

“Our delivery service is a key business accelerator for the company. Our target for 2019 is to increase the number of hubs for delivery to 600 and ram it up to 1,000 by the next three years,” Azmir added.

In 2018, the McDelivery service segment recorded a 92% year-on-year revenue growth.

The McDonald’s app has seen more than 3.7 million downloads, of which 2.9 million are registered users and 1.5 million are active users.

“With the company expanding its footprint in the coming years, we are expecting to create an additional 10,000 jobs by 2025,” said Azmir.