PETALING JAYA: National carmaker Proton Holdings Bhd today launched the 2023 Proton Rahmah campaign to encourage owners to send their vehicles to authorised service centres for a free 40-point safety check and a service package priced at RM150.
The campaign which starts today until May 31 was launched to support the government’s initiative to help reduce the cost of living for low-income groups.
Investment, trade and industry minister Tengku Zafrul Aziz said vehicle ownership is essential to the daily lives of many Malaysians and the expenses related to it, such as loan repayment, fuel, tolls and maintenance are major components of a household’s expenses.
Proton owners, especially from the B40 group, will be able to get their cars inspected for free and purchase an affordable service package which will ease their burden and free up funds for the approaching Hari Raya celebration.
“I am pleased that Proton has become the first automotive company to support the government’s initiative and I hope other brands will follow suit to reduce the cost of living for those who need it most,” he said when launching the campaign here today.
Meanwhile, Proton deputy CEO Roslan Abdullah said the company’s decision to launch the campaign is in line with its efforts to offer customers more value and provide affordable products and services to the public.
“(This is) an inclusive campaign, where the costs are shared evenly between Proton Edar and our dealers as part of our corporate social responsibility and we hope with it in place, owners are compelled to service their cars at our authorised service centres before starting the journey back during the festive period,” he added.
The campaign targets owners of Persona, Iriz, Exora, Saga as well as previous models including the Inspira, Waja and Wira.