KUALA LUMPUR: About 1.8 million units of Proton Saga cars have been sold in the last 35 years, making it the most popular model of the Malaysian automotive brand.
Proton Holdings Bhd said with more gradual improvements in the pipeline, a commitment to excellence and the company’s dedication to keeping the Saga ahead of its rivals, the popular marque will carry on for at least another 35 years.
“Today, the Saga retains its position as the mainstay of Proton’s range of offerings,” it said in a statement.
“Since the launch of the upgraded 2019 model, booking volumes have nearly matched those of the original, which were sold during a time when consumers had fewer options to choose from.”
In May, the Proton Saga was the best-selling car in Malaysia, and in June, it reached its highest monthly sales volume in 70 months.
“Reliable, affordable and blessed with a ride and handling balance that showcases the skill of the company’s engineers, it received a major upgrade last August that was well received by customers,” Proton said.
The first Proton Saga was based on a Mitsubishi model after the Japanese car manufacturer agreed to a joint venture with Hicom to produce Malaysia’s first car, and quickly established itself as a favourite among Malaysian car buyers.
On July 9, 1985, the Saga rolled off production lines, a little over two years after the establishment of Perusahaan Otomobil Nasional (Proton).
“The history of Proton, the brand and Proton Saga is inseparable. Starting from a clean sheet of paper, Proton was the brainchild of Dr Mahathir Mohamad who had conceived the idea of a national carmaker in 1979 to help push forward the industrialisation of the nation,” the statement added.
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