Over the course of two years, fans will be able to set sail in the fantasy Hello Kitty world aboard the Costa Atlantica, Costa Serena or Costa Fortuna, all vessels based in China.
Guests will sleep in Hello Kitty-themed cabins with walls, doors, dolls, sheets and pillows bearing her image.
The partnership is set for two years and launches this summer.
It’s the latest travel-related expansion for the Japanese franchise. Hello Kitty — which company Sanrio insists is not a cat, but a human — is also emblazoned on jets for Eva Air in Taiwan.
The Hello Kitty flight experience starts with stamped baggage tickets and passes, and extends to Hello Kitty-themed seats, soap, toilet paper, cups, and even sick bags.
The Keio Plaza Hotels in Tokyo and Tama in Japan have turned two of its suites into themed rooms for ardent fans, posting every available surface with Hello Kitty paraphernalia.
And Hello Kitty Chinese Cuisine in Kowloon, Hong Kong serves steamed buns dressed in pink bow ties, eyes, whiskers and button noses.
In other travel collaborations, Hainan Airlines also announced that six of its Boeing 787-9 Dreamliners will feature characters from the DreamWorks Animation film “Kung Fu Panda,” to help inaugurate their non-stop service between China and seven North American cities for three years.