Following the lead of pop-up restaurant The Bunyadi which opened in London in May and made headlines around the world, Now TV has installed a rooftop bar 60 feet (about 20 m) in the air, overlooking Big Ben, the Houses of Parliament, The London Eye and Westminster Abbey.
The publicity stunt is to promote their TV streaming service.
Promotional photos of the installation reveal an open-air sun terrace decorated with sun-loungers, a swingball, and trampolines — for the truly uninhibited.
Organizers of the rooftop bar are capitalizing on the runaway popularity of The Bunyadi, which drew more than 46,000 people to its waitlist.
Like its name, which means “fundamental,” base” and “natural” in Hindi, the dining concept centered on returning to the basics; cellphones were banned, while dishes were made from organic ingredients, prepared without the use of electricity or gas.
Decor was also kept au naturel, with bamboo, wicker and wood furnishings.
The opening of the rooftop bar fills the void for those who couldn’t attend the pop-up restaurant, which closed a month earlier than scheduled to prepare for a move across the Channel.
In response to high demand from the French, The Bunyadi will open a similar pop-up in Paris for a two-month run beginning in September.
In an interview with Country & Town House, founder Seb Lyall said he also plans to expand Bunyadi in London, with the opening of the city’s first private members’ club.
To visit the naked rooftop bar this summer, punters must pre-register by emailing [email protected] and include their name, age, and email address. Visitors must be over 18.