PETALING JAYA: Die-hard fans of The Voice will be beside themselves with joy, now that the popular reality singing competition is heading to Malaysia and Singapore.
According to the Singapore Straits Times, mm2 Entertainment of Singapore is the company behind the move, that will see well-known local singers, picking wannabe stars to join their respective teams and battle it among themselves to earn the title of The Voice.
It is the only singing competition that uses the blind audition format in which judges have their backs turned to the singers on stage and only turn their chairs when they like a particular voice and want that singer to pick them as their mentor and join their team of other hopefuls.
Speaking about the reality singing show, Melvin Ang, CEO of mm2 Asia, the parent company of mm2 Entertainment, was reported by the daily as saying: “Given the strong historical and cultural bond between the two countries, the Singapore/Malaysia version is a great way to extend this iconic format to this part of the world.
“Through the show, we’re also looking to unearth fresh acting and singing talents for our diverse range of movies and entertainment platforms.”
mm2 Entertainment acquired the rights to produce and broadcast The Voice, first aired in the Netherlands in 2010, from Talpa Global. The singing competition is currently airing in over 180 countries with almost 70 local productions.
Still in the preliminary stages, details as to who the local judges and mentors will be in both Malaysia and Singapore, has not been revealed as yet.
A Malaysian lass from Penang Lee Pei Ling however did take part this year in China’s version of The Voice, called Sing! China and was among the six finalists of the show. She was coached by Na Ying.
Meanwhile over in the US, the 11th season of The Voice premiered last month, and featured apart from long-time judges Adam Levine and Blake Shelton, two new but hugely popular singers Miley Cyrus and Alicia Keys.