The Parenthood infuses fun into family time

taman-tema-The-ParenthoodPETALING JAYA: The urban-flavoured one-stop-family park called The Parenthood has finally opened its doors in Sunway Pyramid, beckoning parents, and kids aged 12 and below to come on in and savour its many fascinating attractions.

There’s plenty to get excited about at The Parenthood. Made up of five key elements – playland, retail, international pre-school, family-oriented services (we’re talking hair salon, fitness centre and massage centre too), as well as dining, there’s a little something for everyone to make time spent here, truly quality time for the whole family.

Setting up The Parenthood was no small endeavour as a hefty RM5 million was poured into the enterprise. It now sits on an impressive 26,000 ft sq and is home to over 45 international and local brands of baby and parenting-related products.

While The Parenthood at Sunway Pyramid is considered the “flagship” outlet, the first was opened in Sunway Putra Mall in Kuala Lumpur, one year ago.

Speaking to FMT at its official launch recently, The Parenthood’s CEO, Leroy Lee said he was confident the centre would be everything a parent or kid would want and more, because it was a well thought through concept that was professional in its approach.

“We designed this family park after London Street,” Lee said, adding that a walk through the grounds would take one to a real double-decker bus as found in London that was re-assembled locally, a telephone booth, the Big Ben clock tower, and the pedestrian walks and fountains of London’s Parliament.

He also said that to keep boredom at bay, each segment of the park was created to stimulate the curiosity of kids so they would continue to explore their surroundings with enthusiasm.

“Apart from that, we also offer international pre-school education that follows the London syllabus with a five-star rating.

“This is excluding the little store that sells toys that kids are taught first-hand how to play with, as well as a cafe, spa, and salon for parents,” Lee explained, while taking FMT on a tour of Gems Studio and a massage centre at the entrance of the playland area.

Explaining the prices of the tickets, Lee said it was kept at an affordable range although the services offered were of premium quality.

“We offer five-star facilities but we charge middle-range,” Lee said of the ticket prices, stressing that The Parenthood was particular about never compromising on either quality or the services offered.

“For example, for the playland, we are charging only RM40 on weekdays and RM50 on weekends,” he said, adding that tickets, once purchased entitled the ticket-holder to unlimited entry for the whole day.

There was also no entry fee for those who wished to only walk around the grounds and take in the sights.

The Parenthood will also be the venue for the 12 finalists of Mrs Parenthood 2016, one of whom will be crowned the winner at the ceremony next month.

“The Mrs Parenthood beauty contest is a CSR (corporate social responsibility) project we are holding with the aim to pamper and honour mothers through free and unlimited gym sessions, beauty treatments and complete makeovers.

“Carrying the theme ‘Bringing Beauty Back’, the contest is about adopting a positive and confident image that radiates beauty,” Lee said.