Aprilia ‘marries’ Didi Resources in Malaysia

Didi Resources Sdn Bhd will manage Aprilia in substitution of the previous distributor, Naza Premira Sdn Bhd. The Piaggio Group wishes to thank Naza Premira for the continuous effort and support since 2013.

With Didi Resources managing both Aprilia and Moto Guzzi under one roof, the Gasket Alley in Petaling Jaya will house a dedicated showroom for both brands, and an after-sales and service workshop with a new team equipped with specialised technical skills and expertise, fully trained by Aprilia.

In this way, customers are assured of a seamless transition in customer care and service support.

Rewi Hamid Bugo, chairman of Didi Resources said, “We are very honoured to be presented with this opportunity to manage Aprilia, a prestigious Piaggio Group brand for the Malaysian market.

“This complements the Moto Guzzi range which we have established since August 2017 and completes our premium Italian motorcycle product range under Piaggio.

“Through this acquisition, Didi Resources is firmly committed to building the Aprilia brand through dedicated after-sales support, strengthening of the Aprilia community and ensuring that engagement with the brand is continuous in the light of a competitive two-wheel environment in Malaysia.”

The official appointment of Aprilia under Didi Resources will come into effect on August 1. A series of media and customer engagement activities and service support campaigns for Aprilia are currently in the pipeline to bolster brand building efforts.

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