Seed Beauty, the company behind ColourPop and an organization that also works with the hugely popular Kylie Cosmetics and KKW Beauty brands, is launching a new skincare label dubbed ‘Fourth Ray Beauty,’ as reported by Allure. The venture is set to go on sale on August 23.
According to the brand’s website, Fourth Ray Beauty will offer vegan, cruelty-free skincare solutions inspired by the concept of wellness. Instagram posts from the label’s new account hint at non-harmful ingredients, ‘clean’ beauty, and plenty of inspiration from healing crystals. According to Allure, the line will feature two cleansers, a skin tonic, a serum and spot treatment, among other products, with the majority of the solutions boasting a price point of US$15 or under.
ColourPop is not the only major beauty brand to get a sister skincare line recently — back in June, cruelty-free label Tarte Cosmetics also announced the launch of its newly-revamped skincare brand ‘Awake,’ which is inspired by the science behind the high-tech approach to Japanese skincare. Similarly, Jerrod Blandino set tongues wagging this summer, when he hinted to HelloGiggles that his cult makeup brand TooFaced could be poised to make a move on the skincare industry. “I’m actually tip-toeing in skin care based on our Hangover line,” Blandino told the publication.