Accused of continuing to track users’ movements even when they have turned off their location history, Google is being sued in the United States for unauthorized location data collection.
To ensure that Google no longer collects any location data, the trick is to deactivate anything that relates to “Web & App Activity” as well as your “location history” in the “activity controls” setting of your Google account.
Do bear in mind, however, that “Web & App Activity” data helps speed up searches and enhance recommendations for various Google services. Deactivating this functionality also considerably limits the utility of Google Assistant.
Finally, there is an even more radical and definitive solution, and that is to deactivate geolocation in the OS of your smartphone.