Jordyn Woods takes on the fashion industry with new activewear line

Jordyn Woods walks the runway for Addition Elle during the New York Fashion Week in New York City on September 11, 2017. (AFP Relaxnews pic)

The plus-size model and influencer has unveiled her latest project, a fashion label dubbed ‘Secndnture’ that will focus on size-inclusive activewear. The 24-piece collection has been manufactured in partnership with Instaco.

The collection won’t officially launch until August 30, but the brand’s newly-unveiled Instagram account hints at bodysuits, bra tops and fashion-forward tracksuit bottoms in a palette of rusty red, royal blue and classic black. According to WWD, biker shorts, leggings and jackets will also form part of the series, which will be priced from $45 to $79.

“As a curvy woman, it’s harder to find good, cute clothing that inspires you to actually want to work out,” Woods told WWD. “Once I realized there was a demand for activewear, I thought, why not make my own?”

The new label is not the first time Woods has tried her hand at fashion design — she has previously created collaborative collections for Boohoo.com and Addition Elle. She also revealed this week that she has an upcoming Kylie Cosmetics makeup collection on the way, which she has dreamed up with her best friend, Kylie Jenner.

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