Dua Lipa is the new face of Pepe Jeans

Dua Lipa fronts the spring/summer 2019 Pepe Jeans campaign. (AFP Relaxnews pic)

Pepe Jeans has unveiled a thoroughly British partnership. London-born singer Dua Lipa is the new global ambassador for the denim-focused UK brand, making her campaign debut in Pepe Jeans’ ads for the spring/summer 2019 season, shot by the renowned British fashion photographer, David Sims.

A veritable icon, Dua Lipa is one of the most popular artists on the current music scene and has all manner of awards to her name, including two Grammys, scooped at the 61st edition of the ceremony in February. She is also popular on social media, with no less than 26.8 million followers on Instagram alone.

“Dua Lipa is one of the world’s fastest rising stars and has a style which perfectly fits the Pepe Jeans brand DNA,” said Mark Blenkinsop, chief marketing officer at Pepe Jeans London. “The partnership marks a new milestone for the Pepe Jeans brand as we look to consolidate the brand presence in Europe and seek strategic growth in new markets.”

The Pepe Jeans spring/summer 2019 campaign lands in black and white, featuring Dua Lipa in natural style, wearing the brand’s emblematic creations.