The Jil Sander brand is expanding its universe with a new range of clothes and accessories designed for time spent out in nature, whether in the mountains, countryside, or by the sea. Named Jil Sander+, this new line of products will make its debut for the fall/winter 2019-2020 season.
Jil Sander is targeting globetrotters – both occasional and full-time – with this new series of Jil Sander+ products, which will be in stores for the fall/winter 2019-2020 season. This new line of off-the-rack products combines the brand’s timeless luxury with functional details and materials, all designed for men and women to combine style and leisure.
The childhood experiences of Lucie and Luke Meier, the label’s creative directors, are to a certain extent, at the origin of this new project. “They both grew up feeling at home in the mountains, skiing, snowboarding, hiking, climbing, living in nature. They both appreciate garments that are equally practical, sensitive, and beautiful, capable of enduring adverse weather conditions yet comfortable,” the brand states in a press release.
The products in this new line are all designed using technical or natural materials such as recycled cashmere, ventilated cotton, jersey and moleskine. They are executed in a nature-inspired palette, including sand, aqua blue, camel, purple, deep blue and granite.
Jil Sander+ signals the start of a series of new collaborations with specialist brands. For fall/winter 2019-2020, there will be a partnership with Mackintosh, famous for its outdoor clothing, to produce a range of coats and accessories.
This first collection will also put the spotlight on a first line of denim made with 100% Japanese fabric and production. The range will include trousers, a shirt, a jacket, and even a jumpsuit. The first Jil Sander+ collection will also feature puffa jackets, knitwear, capes, parkas, trench coats, slippers, pajamas and blankets.
While no date has yet been announced, the first collection will be available for the fall/winter 2019-2020 season.