Dior heads to Mykonos for the summer season

Dior pop up store in Nammos Village, Mykonos, Greece. (AFP Relaxnews pic)

LOS ANGELES: Like last year, Dior will be setting up shop in Mykonos (Nammos Village) for the summer season. As well as offering a selection of women’s ready-to-wear pieces, the French luxury label will also be bringing its men’s collections along for summer 2019. The pop-up store, which has just opened on the Greek island, will be open until September.

During the summer months, the glamorous Greek island destination of Mykonos is a favourite haunt among celebrities the world over. The French fashion house Dior is heading to this chicest of islands to showcase several of its women’s and men’s ready-to-wear collections all season long in a pop-up store.

For the first time, the pop-up will feature men’s ready-to-wear collections designed by Dior Homme creative director, Kim Jones. Clients of the luxury label will notably be able to shop the Beachwear 2019 capsule, featuring bathing shorts and shirts with retro-futuristic prints.

A selection of women’s ready-to-wear will also be available in the store, including a line exclusively designed for this temporary space, as well as the Dioriviera capsule, inspired by a kaleidoscopic motif designed by the label’s creative director, Maria Grazia Chiuri.

In addition, the pop-up store will stock a selection of small leather goods, accessories and jewellery. Plus, for two weeks in July, clients will be able to customise their own Dior Book Tote bag.