Use social data to find the best employers

Prepare yourself by researching the company.

9 out of 10 job candidates are more likely to apply for a job that comes from an actively maintained employer brand. 50% of candidates refuse to work with a company that has a bad online reputation.

Companies choose social platforms to provide them with social data analytics. This social data can be beneficial for job seekers as well.

Social data and its benefits for job seekers

For a job seeker, social data can give important details when researching a potential employer, as it encompasses a wide variety of different sources of information.

Social data is raw data, which comes in big volumes, is constantly updated, and includes:

• demographics and biographical data

• feedback (comments, shares, likes) and shared links

Today, it’s the norm to share feedback online. Former employees eagerly discuss their employers online, and if you consider a company for future employment, you can dig up a lot of useful details.

Here are some ways you can use social data to find the best employers.

1. A hashtag as a source of social data

Start researching your potential employers with different hashtags.

A hashtag is the fastest route that connects you with the best employers online, helping you track their activity and check their employment offers.

Companies often use hashtags to announce vacancies. This helps them reach more people and attract the attention of the best candidates.

Flatfy, an international real estate company, used the combination of #realestate and #vacancy to attract the attention of job seekers in the relevant field.

How companies use hashtags to fill vacancies.

There’s a particular methodology for how companies select hashtags to announce vacancies. Hashtags are chosen according to how many people they can reach. Here’s the performance of Flatfy’s hashtags #realestate: and #vacancy:

As a job seeker, you can also try different combinations of hashtags to find the best employer. Here are the results for a combination of #Microsoft and #vacancy on Twitter:

An effective way to look for an employer,.

You’ll be able to see posts from different people that use the same hashtags to share information. This social data is very helpful for job seekers, as it allows you to learn more about the employer.

2. Online feedback platforms and social data

Often, valuable social data can be found in the least obvious places. You can select the best employers by simply reading feedback on Google Reviews.

You can already judge a company by how they treat online reviews, which their customers leave on Google Reviews.

By quickly going through these responses, you can see how the company generally treats their clients, and decide whether it corresponds with your corporate values and work ethics.

Google reviews are a good way to get a feel of a company’s ethics.


If you’re looking for the experience shared by employees, take a look at a company’s profile on online feedback platforms like Glassdoor. There, former as well as current employees share their experience on what it’s like to work for a particular company:

You can compare positive and negative comments, read general information about the company, and even check out the company’s rating as an employer.

Employee feedback on Glassdoor and customer feedback on Google are social data that can help you do extensive research on a potential employer.

3. Accessing social data via online job markets

Online job markets provide the most relevant information about employers and their current job openings. They also share updated links through which job seekers can reach employers.

Shared links are a form of social data that can redirect you to relevant resources, where you can find out more about a potential employer.

Here’s an example of shared social data about employers:

Online job markets provide current info on employers.

Online job markets also help you find out more about:

• the requirements of working at a certain company

• company overview

• perks and benefits of working for a certain company

Online job markets always share relevant social data, as they check the credibility of the companies.

In Conclusion

While employers use social data to create strong employer brands and attract the best candidates, job seekers can use social data to find the best employers.

Online feedback platforms and job markets will provide you with the most up-to-date business data and current and former employee experiences, while hashtags will guide you to the most relevant employment updates.

First launched in New York, Jobstore is one of the largest job distribution platform which offers services in over 10 countries.