Malaysia Airports takes KULinary to new heights with MIGF partnership

(Left) Chef Wan puts on a scintillating cooking demo at KULinary, an annual event to highlight the award-wining offerings at KLIA and klia2.

PETALING JAYA: Malaysia Airports Holdings Berhad (MAHB) recently took its annual KULinary event to new heights by partnering with the Malaysia International Gastronomy Festival (MIGF) in an event to highlight the exciting offerings at KLIA and klia2, collectively known as KUL.

Held at Level 5 of the KLIA Departure Hall, the fourth instalment of the three-day event saw guests tasting award-winning dishes from KUL’s food and beverage outlets, including Godiva, Dome, Fukuya and Tampopo among others.

Guests were also transported through a culinary journey of local and international flavours at the Airlink Gastro Village, which featured airline partners Malaysia Airlines, Citilink and Astana Air.

Speaking to FMT, Malaysia Airports senior general manager for commercial services, Nazli Aziz said the partnership with MIGF raised the bar for KULinary this year, as the food and beverage outlets were evaluated by a team of professional judges affiliated with MIGF.

Nazli Aziz, Malaysia Airports senior general manager of commercial services.

“This included Chef Wan (Redzuan Ismail), one of our country’s most celebrated chefs. The outlets and dishes were assessed based on a set of criteria including taste, ambience, convenience, and price.

“Chef Wan and other culinary experts like Chef Fazley Yaakob and Chef Giuseppe Lioce also put on quite the show for the attendees with their cooking demonstrations and workshops.”

Nazli said the KULinary campaign, which began in 2016, has driven Malaysia Airports to continuously improve its food and beverage offerings and the success of these efforts could be seen in its Airport Service Quality (ASQ) ratings.

A barrista pours coffee at the KULinary event held recently.

In KUL’s ASQ ratings, the overall customer satisfaction for its food and beverage outlets increased from 4.08 in 2016 to 4.35 year-to-date in 2019, while the food and beverage value for money ratings went up from 3.79 to 4.15 in the same period.

More significantly, this has translated to greater revenues from food and beverage outlets.

For the first nine months of the year, food and beverage sales have surpassed RM217.7 million, a 2.3% increase of the same period in 2018.

“Through our commercial reset strategy, we are excited to bring new food and beverage offerings to our passengers, including more ‘firsts’ like the first halal Din by Din Tai Fung and Jamie Oliver’s world famous restaurant chain.”