Do you fancy writing compelling stories? Or do you have a witty personality and like sharing self-made memes with puns with family and friends?
If yes, you may have entertained the thought of writing as a career choice. Ever heard of a copywriter? Their role is to produce enticing copy or slogans to drive a client’s advertising campaign.
Copywriters can be as creative as they want to be. Remember advertising slogans like Kit Kat’s “Have A Break, Have A Kit Kat”; McDonald’s “I’m Lovin’ It”; or L’Oreal’s “Because You’re Worth It”?
These catchy phrases just somehow stick in our head until the end of time and that’s what a good copywriter does; they get inspired and come out with brilliant slogans to promote their client’s products or services.
Without fresh catchy slogans, an organisation would have a hard time selling their products or services.
A copywriter’s role is as important as a data engineer’s. They make a huge impact on the image as well as the reputation of a brand or company. Their everyday duties include:
- Producing enticing content aligned with a brand’s voice or niche market.
- Collaborating with other creatives or individuals from public relations or marketing to further elaborate a brand’s voice.
- Generating copy that is error-free, of high-quality and that follows a particular company’s guidelines.
- Producing multiple copy options and multitasking between various projects within a short deadline.
- Brainstorming ideas or concepts and presenting them to other members of the creative team including the creative director.
- Integrating Search Engine Optimisation (SEO) within the copy to boost traffic and search engine rankings.
An employee’s salary reflects their area of expertise, experience level and other factors. For a copywriter, the salary they command depends on the clients they have worked for.
According to PayScale, the average salary for a copywriter in Malaysia is RM39,367.
- 10% Annual Salary: RM5,000
- Median Annual Salary: RM39,000
- 90% Annual Salary: RM62,000
A combination of both education and working experience is important to become a copywriter. At the very least, you will need a bachelor’s degree in advertising, journalism, communication or english as part of the requirements in Malaysia.
Nevertheless, to become a copywriter you must also possess solid book or working portfolios to make you an eligible candidate. This may be obtained from experiences while doing an internship, part-time jobs, or even writing for your college magazine.
Required skill sets
Possessing professional certifications and writing portfolios aren’t going to be enough to be a copywriter. Do you have the necessary skills or competencies to adapt yourself to a fast-paced job?
The required skill sets are:
Creativity: You need to have a creative mind and the ability to play with words to excel in this job, and in order to attract a brand’s target audiences.
Attention to detail: The copy you produce must be engaging and error-free. Your ability to thoroughly research everything is also crucial if you want to be the voice of the brand.
Time management: Since it’s a fast-paced job, you must have good time management skills as the projects usually come with tight deadlines. You must also work well under pressure and manage different projects at the same time.
Communication: You must have exceptional communication skills as the job includes dealing with many people in the business.
Social media and SEO know-how: A solid grasp of social media nuances as well as a good understanding of SEO is needed.
So, do you have what it takes to be a good copywriter?
This article first appeared in jobstore.com
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