Volvo cars are having a great sales streak. In 2018 they had a massive 35% sales growth and in 2019 recorded an impressive 36.1% growth in Malaysia.
A brand new office in Petaling Jaya and a regional training centre puts Volvo Malaysia in a very strong position to challenge the premium segment in 2020.
Volvo is the only premium car brand to see growth in 2019 even though its total sales is 1,883 units.
This is all new retail sales coming from existing dealers. Volvo unveiled five new partnerships in 2019 with large showrooms taking prominent locations around the country.
This strong market confidence is pulling other premium brand dealers to come into the Volvo family in Malaysia.
2020 is set to be a great year for Volvo
With the added showrooms, 2020 will be another sterling year for Volvo and it is expected to rake in higher conquest sales from its immediate competitors.
Volvo Malaysia recently unveiled their new Volvo Car Regional Training Centre located in Symphony Square, Section 13 Petaling Jaya.
This brand new facility will play a pivotal role in training staff and dealers from across the Asia Pacific region on both technical and non-technical areas.
Malaysia is considered the ideal hub as it offers good infrastructure and a strong team of local talent to run regional functions.
This training centre and other shared services such as Finance Cluster, Technical Hub and Procurement which all operate here are expected to generate export service revenue of over RM100 million in the next five to seven years.
Volvo is committed to continually improve the end-to-end experience of every Volvo customer. In 2019, Volvo added fully certified after sales teams to all their dealerships in the country.
90% of them are also equipped with the Volvo Personalized Service (VPS) hardware. These changes enables Volvo to better serve their customers and ultimately drive greater business performance.
2019 was also a big year for Volvo as an international brand. It surpassed the 700,000 mark for the first time ever, with a total of 705,452 units sold worldwide.
Locally, Volvo Malaysia achieved a milestone with the highest retail delivery to date of 1,883 units.
Notable Volvo accomplishments in 2019 include:
• Strong market share in Plug-in Hybrid Electric Vehicle (‘PHEV’)
• Launched three new cars: XC40 T5 CKD, S60 T8, and XC90 Facelift.
• Launched five new dealerships: Setia Alam (Motion Beyond), Johor Bahru (Pekin Auto), Mutiara Damansara (Ingress Swede Automobile), Ipoh (iRoll Ipoh) and Ara Damansara (Sime Darby Swedish Auto.
• One of the first markets to have a 100% Volvo Retail Experience dealership in APAC.
Riding on this momentum, 2020 is expected to be another momentous year for Volvo with two new cars – the S60 T8 CKD and S90 Facelift, and a new dealership in Kota Kinabalu set to launch very soon.
Meanwhile, new PHEVs purchased from January 1, 2020 onwards will come with an eight year PHEV battery warranty, offering peace of mind for car buyers investing in clean energy alternatives.
Volvo is continually seeking new ways to reduce its environmental impact across the board.
Richard Snijders, Vice President of Volvo Car Group says that sustainability is a strong theme for Volvo going forward.
Their mission is to reduce 40% carbon emission by 2025 and ultimately become climate neutral by 2040.
Volvo will tackle carbon emissions in its manufacturing network, supply chain and through its approach to recycling and reuse of materials.
This commitment is the catalyst of Volvo’s ambition that at least 25% of the plastics used to make a new Volvo car come from recycled material by 2025.
“We take sustainability very seriously at Volvo, with one of the most ambitious climate plans in the car industry. I’m proud that this culture is just as strong here in Malaysia.
For example, our showrooms now utilise only digital price stands, the Digital Silent Salesmen. We have stopped printing brochures and are moving towards reducing waste, both internally and externally.
Volvo is working hard on improving sustainability
Slowly but surely, Volvo will be able to steer away from single-use products and be a driving force for sustainable living within the automotive industry and beyond,” says Snijders.
In conjunction with Chinese New Year, Volvo is offering attractive deals for selected car models.
New buyers of the Volvo XC40 T5 R-Design will enjoy a complimentary five-year maintenance service package, the VSA 5+.
XC90 T5 Momentum and S90 T5 Momentum buyers will be entitled to an auspicious ang pow worth RM23, 888 on top of the VSA 5+ package.
Selected PHEV models will come with a complimentary Recharge Package worth RM10,000 as well as the VSA 5+ package.
These offers are valid until Feb 29. Terms and conditions apply.