AMSTERDAM: Tommy Hilfiger has presented two sneaker models which have been partly made from recycled apple peel fibres.
A foot in the door for more sustainable fashion, the new alternative to leather not only reduces waste, but also helps reduce the brand’s environmental impact.
In search of solutions to reduce their environmental impact, brands are eager to develop recycling, less energy-intensive production processes and organic materials.
The fibre from certain fruits, notably pineapples, is increasingly sought after as a material that does not require extensive chemical treatment and large amounts of water.
Now Tommy Hilfiger has taken this process a step further with an alternative to leather made from recycled apple peel fibres.
For the 2020 spring-summer season, the brand has presented two sneaker models partly made from fruit fibres.
The new shoes have been made possible by a partnership with Italian start-up Frumat, which has developed a raw material created from apple-industry waste, which offers various thicknesses and textures that make it suitable for use in footwear and other items that are often made from leather.
Intended for both men and women, these first two models are 24% recycled apple fibre, which has been used to create the material for their uppers.
Available in white and navy blue, the sneakers can be found in a selection of Tommy Hilfiger stores and at selected retailers around the world, as well as online at Tommy.com.
The launch is the latest development in Tommy Hilfiger’s ongoing drive to reduce its environmental impact, which has also led the brand to present collections made from recycled cotton, denim and wool.