New Instagram feature auto-translates text in Stories

New Instagram feature auto-translates text in Stories

The function is currently available in over 90 languages and is expected to be rolled out globally.

The ‘See Translation’ option appears on the top left of the screen. (Instagram pic)
SAN FRANCISCO:
Instagram is hoping to break down language barriers with a new option for its Stories format. From now on, a user watching a Story will be able to translate the text in the video into another language.

When a language that is different from the one selected in the user’s phone settings is detected in a Story, the “See Translation” option will be in the top left of the screen. Users simply click on it to see the Story text translated into their preferred language.

The option is currently available in over 90 languages and is expected to be rolled out globally.

Automatic translation of text in posts, captions and profiles is already available on Instagram. For the moment, only written text in a Story can be translated, not the audio; but it will not be surprising to see this feature adapted to audio before long.

Like many social networks, Instagram has recently doubled down on features relating to audio on the platform. After launching automatic captioning for its IGTV format last September, the social network unveiled the same feature for Stories in May, while suggesting that videos on users’ feeds could one day benefit from the same function.

It is a trend that underscores the efforts being made by many social networks to make platforms welcoming for all users, as more accessible and inclusive places. This could also help the advertising campaigns of brands and influencers reach wider audiences.

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