PETALING JAYA: Are you part of a creative, media, digital or marketing agency or brand? Appies Malaysia-Asia Pacific returns with its coveted platform for marketers, agencies and partners to showcase their best campaigns before industry leaders, and stand a chance to win an Appies award!
The Appies, a two-day festival, also offers participants an opportunity to learn from, network and celebrate with some of the brightest minds in publicity and promotions.
Known as the “TED of marketing”, campaigns are presented in an interactive format comprising a four-minute creative reel summarising the overall strategy, followed by a five-minute oral presentation highlighting significant aspects and elements of the campaign.
The presenter then fields questions from a panel of judges – 20 assessors comprising a “who’s-who in marketing” – and an industry audience. The best marketing success stories will be awarded Appies gold, silver, or bronze.
Entrant campaigns must run between June 2022 and next month, in any of the following categories:
- food and beverage;
- non-food fast-moving consumer goods;
- digital and social;
- adtech and martech;
- consumer and business services;
- consumer durables;
- customer experience;
- e-commerce;
- marketing innovation;
- pro bono festive, governmental, cultural and environmental campaigns.
Leading brands such as P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM, Unilever, Amazon, Shangri-La Hotels & Resorts, and Asia Pacific Breweries have all won at the Appies over the years.
For entry forms and further information, visit the official Appies website. Closing date for submissions is June 17.
The Appies 2023 Marketing Campaigns Awards will be held on July 12 & 13 at Eastin Hotel in Petaling Jaya, Selangor.