Artificial intelligence seems to be everywhere right now, but not everyone is in favour of it. In fact, a majority of Americans have expressed reluctance about the use of this technology in creating entertainment content like movies and television shows. However, some professionals see no harm in doing so.
Only 27% of US adults believe that movies written with AI will have a positive impact on the entertainment industry, according to the results of a survey by business intelligence company Morning Consult.
The poll looked at how Americans perceive the use of AI in the creation of TV shows and movies. And, according to respondents’ answers, the technology’s potential impact on the industry is viewed in a relatively negative light.
In fact, two out of five Americans (42%) said AI-generated movies and TV shows would have a negative impact on the industry.
Still, this perception is not shared by all – including professionals like Marc Guggenheim, writer, producer and co-creator of shows including “Arrow” and “Legends of Tomorrow”.
“I don’t really consider AI to be a threat to writer primacy in the present day,” he told Morning Consult. “I’m still forcing myself to wrap my brain around and get comfortable with the idea that AI could potentially be a tool.”
He continues: “One thing we’ve seen is that it actually grows much faster and gets much better and quicker than any of us have been able to anticipate. It’s all well and good to use it today, but we need to be constantly vigilant about how it’s going to affect writing tomorrow.”
The Writers Guild of America has also taken a stance on the use of AI tools in the writing process. Instead of opposing it, the organisation has allowed the use of ChatGPT as an aid to screenwriting, as long as writers’ credits and residuals are unaffected.
According to Kaaveh Shoamanesh, CEO of the Plaiced platform, writers and directors have expressed concerns about losing their jobs. “They can’t get off the fact that they would be threatened to use AI as an assistant. Because they think eventually, it will gain enough traction to replace them, and are weary that it would reduce their salary or make them disposable.”
This phenomenon has been dubbed “AI-nxiety”.
In addition to this fear, the use of AI tools also raises concerns about plagiarism, since ChatGPT may rely on already existing elements. For voice actors, there is also concern that their voices will be reproduced without them being paid for their use.
Perceptions also differ between generations. On average, Americans are not overly positive about the use of AI in the entertainment industry, with younger people being less enthused than their elders.
When it comes to believing AI-generated movies will have a positive impact on the industry, millennials lead the way with 41%, followed by 33% of Generation Z, and up to 36% of avid moviegoers.
On the other hand, Gen Z remains divided, as 44% perceive this idea as potentially negative for the industry.
But it is baby boomers who are the most sceptical, with 46% taking a dim view of AI in the entertainment industry. And it’s the same story for AI-generated series, with 45% of negative opinions among Gen Z and 47% among baby boomers, compared with 36% of millennials.
If the process of creating content using AI divides Americans, so does the consumption of this content. On average, only 38% say they are interested in watching movies or series created entirely by AI, compared with 45% who are opposed to this idea.
Again, millennials are the most receptive, with 52% saying they are interested in this kind of content, while baby boomers are the most averse, at 53%.