If you run an SME, you would likely be asking this question: “How do I stay productive, what can I do to continue making sales, and how can I relaunch my SME?”
Here are some practical ideas you can apply with the help of freelancers so you can successfully relaunch your business in the new challenging Covid-19 environment.
Despite all the concerns with this situation, the pandemic has also mobilised people.
Every day now, there are companies that have gone 100% remote and successfully digitised in record time with the help of freelancers. Stores have also begun selling online with excellent results, and even better, thanks to ecommerce artificial intelligence, they are providing even better service.
There are also companies excited about the prospect of diversifying their projects and seeking out new digital markets and more.
Instead of hampering innovation, the current situation has sparked unprecedented levels of innovation.
The agility, creativity, intelligence, and velocity that teams have executed during the past few months merit a deeper analysis because they’ve risen to the occasion despite the uncertainty and made progress by leaps and bounds.
It’s no surprise that businesses, entrepreneurial ventures, and SMEs are undergoing digital transformations out of necessity.
A few months ago, some SMEs participated in a Webinar to Rebrand Companies as Digital Companies, and highlighted the different scenarios they were facing:
- Some didn’t experience any changes (mainly those that were already 100% digital or technology businesses).
- Some experienced a decrease in demand (tourism, transportation, real estate).
- Some found themselves adapting their strategy to the circumstances (such as brick-and-mortar stores, educational centers, and gyms), and…
- Some experienced an increase in demand (such as online sales platforms and medical supply producers)
1. Stay productive and increase your sales
It may seem impossible, but it’s not. Throughout the pandemic, many SMEs continued to make sales by exploring new channels and even increasing their productivity.
Companies that were hesitant to enter the digital world found themselves forced to do so, and the results were surprisingly good. During a time when it seemed that the world was put on pause, the internet was 100% active.
What strategies did companies use to go digital? What do you have to activate now? How will you prepare to go back to normal?
Organise your sales strategy
- Direct Marketing Expert
- Assemble your sales team. Learn about how Sirena put their team together in just five days.
- Sales Development Representative (SDR) Specialist
- Sales Solutions Specialist
Get the word out with digital marketing
Generate leads (potential clients)
Build your e-commerce
(or use commercialisation platforms such as Facebook, Instagram, Mercadolibre, Amazon)
- E-commerce Expert
- Tienda Nube Expert
- Marketing Strategy Expert
- Create a Sales Strategy with Whatsapp
- IT Professionals
Tap new markets, generate content, and translate content
Receive a consultation from a professional who can help figure out your next steps
2. Keep in touch with your clients
Now might not be the time to continue selling your product, but that doesn’t mean that you have to stay quiet. Your clients will be happy to hear from you and happy to know that you’re continuing to provide good service by responding to questions, requests, or complaints.
You can also continue developing customer loyalty so you can continue growing your business once things go back to normal.
Your customers will think of your company as a company that cares for its customers while being present and responsive. Now, the focus should be on the people.
Create a support and assistance team:
Use chatbots to automate processes and improve experience
Launch new digital communication channels
Interact with your audience on social media
Create newsletters and email marketing strategies
3. Don’t lose your voice
As Linkedin explains in their B2B Marketing Solutions: you should never stop talking.
By the same token, in some sectors, it’s better to create a 60-40% strategy; 60% of the strategy should be focused on creating a brand that will produce results in the future, and 40% on sales operation for services and/or products. Here are some ideas:
Launch a branding campaign
Tell your story with video
Host events, webinars, and conferences
Stay active on social media
Engage with new audiences in different languages:
4. Innovate, create and grow
Last but certainly not least, businesses that can continue growing by incorporating technology, innovation, digitalisation, and raising the bar in terms of opportunities and businesses who have succeeded in preparing today for what tomorrow brings will continue to have an edge on the competition.
But there’s still plenty to do.
Here are a few ideas for how you can keep your company competitive and at the forefront of your industry:
Create your own app or website
Upload to the cloud (cloud computing)
Improve your business intelligence strategy
New 4.0 industry technologies
Create database strategies
Strengthen your website’s security
Plan a new user experience (UX/UI)
Automate your processes
Put yourself on the (digital) map
Hire an Agile Coach or a digital transformation coach
• And many more
Organise your ideas and create a plan of action
Did any of these ideas resonate with you? Ask yourself: are there any opportunities that I could benefit from? What’s my biggest challenge? Do I have to sustain myself, or can I grow?
In order to help you visualise your plan of action, we’ve created a worksheet that you can use to write everything out. We’re rooting for you!
Do you have the right team to help you during this transition? do you need the help of a specialist?
At Workana, you’ll find the best professionals with proven track records of success.
Within a few minutes, you’ll receive proposals from freelancers, and you can have your project up and running in less than three days. It’s just a question of identifying your need or contacting us so we can help you do it.
Through our company service, we can help you select the best specialists, guide you through the process, and work with you during the recruiting process until you reach a shortlist of three freelance candidates so everything is simple and streamlined.
Our Help Centre has also curated a library of articles to help you navigate this process:
Wanting to hire an entire team of professionals? Workana can help! Click here to find out how they can help your company grow with remote experts.