KL rebranded as ‘A City of Contrasts & Diversity’


PETALING JAYA: Ever-bustling and spellbinding Kuala Lumpur has been rebranded as ‘A City of Contrasts & Diversity’ in a bid to boost tourism and travel to the city.

According to travel website Time Out KL, the city’s Mayor Mhd Amin Nordin Abd Aziz unveiled KL’s new logo and tagline as part of plans by the Kuala Lumpur Tourism Bureau and Kuala Lumpur City Hall (DBKL) to show the real face of the city.

While its spanking new logo also describes the city as ‘exciting’, ‘surprising’, and ‘enticing’, its new tagline, according to a statement by DBKL, speaks of KL’s “contrasting heritage, multi-cultural society and religion, diverse attractions and metropolis.”

According to Time Out KL, the city is, to sum it up in one word, “unique” and the exciting contrasts and diversities it offers, distinguishes it from others across the globe.