PETALING JAYA: A total of 820 mothers and their babies today set a record in the Malaysia Book of Records (MBOR) for simultaneous breastfeeding to break the 2013 record of 432 mothers.
The result was announced by the Office Manager MBOR Lee Pooi Leng after the mothers, gathered in four different states, started to breastfeed their babies simultaneously at 3pm.
Founder of The Breastfeeding Advocates Network (TBAN) Gina Yong said in 2013 they managed to gather 432 mothers and babies from all over the country to set the record for the first time in Kuala Lumpur.
“But this time we managed to do it at the nationwide level and gathered mothers and babies at several locations, here in Petaling Jaya, Sarawak, Penang and Johor Baharu to break the record.
“We did it through a live-telecast involving three locations,” she told Bernama after The Gift Of Love (GoL) Celebration here, today.
She said the event, held in conjunction with World Breastfeeding Week was aimed at creating awareness among mothers that it was good and normal to breastfeed their babies without worrying about public perception.
“One of our core values in TBAN is to provide help and support to parents and parents-to-be to breastfeed their babies, right from the start of the babies’ life.
“It is also important to educate the community to respect each other in our effort to normalise breastfeeding in this country,” she said.
Former president of Malaysian Breastfeeding Peer Counsellor Association Nor Kamariah Mohamad Alwi said it was important to create awareness among the public in order to accept breastfeeding normally.
The founder of susuibu.com said less than 20 per cent of private hospitals nationwide provided Baby Friendly Hospital Initiatives (BFHI) compared to government hospitals.
“It is important for mothers to be educated on how to breastfeed especially at the early weeks of birth.
“There are mothers who get misleading information such as they need to stop if they feel pain during breastfeeding. Actually it is normal to feel pain during the early days and if the pain continues they need to seek advise on how to do it properly,” she said.