Ninja Joe faces rap over ‘P Ramly’ pork burger

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PETALING JAYA: Non-halal burger joint, Ninja Joe, has attracted unwanted attention from the Domestic Trade, Cooperatives and Consumer Affairs Ministry (KPDNKK) over the “P Ramly” pork burger fiasco.

KPDNKK minister Hamzah Zainuddin said they are conducting investigations into the chain’s outlets in the Klang Valley, Malacca and Negeri Sembilan, to ascertain if they have violated any laws, Malay daily Sinar Harian reported.

Hamzah said his ministry has the power to take action against any businesses found to have misled consumers, but did not specify the course of action.

Earlier this week, Muslim Consumers Association of Malaysia (PPIM) called for action to be taken against Ninja Joe for naming one of their burgers, P Ramly.

Its chief activist Nadzim Johan said the advertisement could confuse consumers and goes against the Consumers Protection Act 1999.

Following backlash, the company’s owner Kelvin Tan said the name was not meant to offend anyone.

He clarified that it was not in reference to the late entertainer P Ramlee, but in fact, to pay homage to the “iconic” Ramly burger brand.

Tan said they would change the name of the burger, which was launched on Merdeka day, and take down posters which advertised the food item.

Meanwhile, Malay Mail Online (MMO) had also reported Ramly Mokni, the founder and owner of the Ramly Burger brand, as saying that he was mulling legal action against Ninja Joe over the fiasco.

He dismissed Tan’s justification of a “homage” as a dangerous idea.

“If you want to do that for any halal products, then it’s a different matter, but this is not halal.

“People know Ramly’s products are halal, but with what they did, they might think, Ramly was now into non-halal products too,” he was quoted saying.