KUALA LUMPUR: Radio Televisyen Malaysia (RTM) needs to conduct a study to identify the changing tastes and interests of the public so that the 71-year-old broadcasting station continues to be relevant.
Communications and Multimedia Minister Salleh Said Keruak said the study would ensure the implementation of transformation and attract the public to follow its programmes.
“This is because the method of delivery or presentation which made the public go gaga this season may not be suitable with their tastes and interests in the following seasons,” he said at a special assembly in conjunction with the 71st RTM Day at Angkasapuri, here today.
RTM celebrates its anniversary every April 1. It operates three television channels, eight national radio channels, 24 state radio channels and district radio channels.
RTM has undergone a transformation which includes reforms made via radio, television and new media in terms of delivery techniques, set designs, presentation skills and quality of content.
Salleh said the momentum for change should not stop it because change is dynamic and RTM must continuously implement the transformation.
“Transformation in broadcasting is not easy because there are many obstacles and challenges during the journey.
“However, I am confident that the close cooperation between the ministry and RTM will succeed in achieving the objectives of the transformation.”
RTM would continue to develop human capital and talent via joint efforts with the Public Service Department to facilitate the promotion of staff.
Salleh said special schemes such as Specialist Producers and Specialist Engineers were also being studied.
RTM was named Host Broadcaster of the 2017 Kuala Lumpur SEA Games from August 19 to 31.