Taxi-hailing app EzCab the first to implement SOS button

Nor Aleeshah Abdullah, EzCab executive director, demonstrating the use of the SOS button - it's latest feature in the app.
Nor Aleeshah Abdullah, EzCab executive director, demonstrating the use of the SOS button – its latest feature in the app.

KUALA LUMPUR: Homegrown taxi-hailing app EzCab has become the first to implement the SOS button feature in efforts to address the issue of passenger safety.

EzCab executive director Nor Aleeshah Abdullah said the implementation of the SOS button was to address concerns over safety following a series of incidents involving e-hailing services.

“At EzCab, the safety of our passengers is our top priority. We are very happy to be the first to implement the SOS button,” she said at a press conference today.

Aleeshah said the company had round-the-clock, seven-days-a-week active customer service support which would be alerted once the SOS button is pressed.

The button, she said, would appear on passengers’ phone screens the moment they stepped into a taxi which uses the EzCab service.

“In case of emergency, the passenger simply needs to tap on the button and they will be presented with three choices.

“They can either directly call the police, directly call an emergency contact who is registered during the customer sign-up process, or request a call-back from EzCab’s customer support centre.”

She added that a team would be dedicated to monitoring the cab drivers’ operations in real time, allowing them to respond to emergencies immediately.

There are currently over 2,000 registered taxi drivers who subscribe to the EzCab app.

EzCab taxi drivers are commercially-licensed vehicle drivers registered under the Land Public Transport Commission (SPAD).

Aleeshah said efforts are ongoing to attract more taxi drivers to register and utilise the ride-hailing service app.

“We are dedicated to helping taxi drivers in Malaysia.

“They no longer have to wait that long in order to get a customer,” she said, adding that EzCab is pushing to clear any negative perceptions the public may have towards taxi drivers.

“We want Malaysians to be able to get back their trust in taxi drivers and use the taxi service with comfort and peace of mind.”

EzCab is available on Google PlayStore and the Apple App Store.

Its official launch on July 17 will be officiated by Tourism and Culture Minister Nazri Aziz.

More than 10,000 customers have subscribed to the taxi-hailing app since it began operations two years ago.

In June, SPAD ordered all e-hailing operators in the country to install a panic or SOS button on their apps as soon as possible.

This followed a string of incidents involving alleged criminal attacks on passengers using e-hailing apps.

The measures come ahead of the government’s move to regulate e-hailing operators by amending the Land Public Transport Act 2010 in Parliament this month.

It has been learnt that another taxi-hailing app, PICKnGO, will also implement an SOS button to address passengers’ safety.