PETALING JAYA: A popular Malaysian burger joint has a message for the country’s neighbour down south: “Dear Singapore, nice try, but…”
MyBurgerLab was responding to McDonald’s Singapore’s Nasi Lemak Burger, which it unveiled earlier this month to celebrate the nation-state’s National Day.
The burger, which featured a coconut-flavoured chicken patty, a fried egg, sambal sauce and cucumber slices, took Singapore by storm, completely selling out just two weeks after making its debut.
According to McDonald’s Singapore’s senior director of marketing, menu and digital innovation Agatha Yap, close to 750,000 nasi lemak burgers had been sold.
In a statement carried by The Straits Times, Yap said demand for the burger had doubled what the chain had expected based on sales of the salted egg yolk chicken burger launched for last year’s National Day.
Now, myBurgerLab is looking to show Singapore what Malaysians can do.
In an interview with Channel NewsAsia, the burger joint elaborated on its “nice try” message, posted on its Twitter feed on July 28.
The post featured a picture of what myBurgerLab called the Nasi Lemak Ayam Rendang Burger, a nasi lemak-inspired creation sandwiched between the burger joint’s iconic charcoal buns, against a backdrop of the Jalur Gemilang.
“You know we mean business when we bring out the flag,” read the accompanying caption.
MyBurgerLab said the Nasi Lemak Ayam Rendang Burger was a response to everyone who had tagged it and requested for the burger to be made “because Malaysia’s McDonald’s didn’t have it”.
A spokesperson told Channel NewsAsia that the joint had actually had the recipe three years ago but had decided not to launch it as it felt the burger would be a “boring” product.
“We thought: ‘Why would you eat a nasi lemak burger when you can have nasi lemak?’
“Well, it seems times have changed and people want some form of fusion in their food nowadays,” the spokesperson said in the report.
Although nothing has been confirmed, the burger joint has hinted that its answer to McDonald’s Singapore will be available sometime next week.