PETALING JAYA: Fed up with reports of vandalism surfacing just weeks after Phase Two of the Mass Rapid Transit (MRT) Sungai Buloh-Kajang Line was launched, operator RapidKL has turned to spooky means of getting commuters to behave themselves – Annabelle, the haunted doll.
Pictures of Annabelle at various locations in trains and stations have been going viral on Facebook, RapidKL’s latest efforts at generating civic awareness among members of the public.
One photo shows the doll taking a ride on the MRT, while another features her sitting on a turnstile at an MRT gate entrance.
The pictures are accompanied by the caption: “Dear valued customers, lately we’ve been receiving surprise visits from Annabelle. Mind your manners while you’re on our trains or….she will haunt you FOREVER.”
Below the pictures are the hashtags #annabelleisnear, #citizenwithmannerswanted and #forabetterfuture.
RapidKL’s post had been shared more than 9,700 times at the time of writing and received over 25,000 reactions.
Facebook users hailed the move, with Thahirah Jamaludin saying: “whoever is handling the rapidKL social media platform, he/she deserves a raise.”
Stacey Wong said: “admin can I give u thousand of like?hahahah u always made my day!!!”
Jonathan Seevaratnam said: “Kudos to the thespian manning this social media page. You have indeed given us mirth in moments when Malaysians need it most. Your witty tongue-in-cheek posts are the order-of-the-day!”
However, Ariena Ariff said: “Rapid KL, this is soooo not funny! Some people like me are scared of dolls!” while Alina Tasha jokingly suggested that Annabelle herself was likely the admin.
According to a report by the New Straits Times, the campaign was meant to raise awareness of social etiquette among members of the public.
“We hope that the public’s social etiquette will be improved, not only when using public transportation but also when they use any public facilities,” a RapidKL spokesperson was quoted as saying.
The Sungai Buloh-Kajang Line stations were opened on July 17 and were in operation for less than 10 days when reports of vandalism surfaced.
MRT Corp Strategic Communications and Stakeholder Relations director Najmuddin Abdullah was reported as saying that the cost of repairs and cleaning services alone would come up to RM10,000.