KUALA LUMPUR: Malaysia Airports Holdings Bhd (MAHB) has partnered China’s Ant Financial Services Group to offer the Alipay service for Chinese tourists travelling in the country.
MAHB managing director Badlisham Ghazali said Malaysia airports hoped to create awareness, boost interest and also strengthen its brand positioning among Chinese travellers through the partnership.
“We are continuously looking to enhance the airport experience for all our customers. Thus, to embark on the Alipay cashless payment platform is a major step taken to embrace the future of retail and food and beverages transactions at local airports,” he said in a statement released by MAHB today.
To date, more than half the outlets at the Kuala Lumpur International Airport (KLIA) and budget airport, klia2, allow for transactions to be made using Alipay.
“So far, we have seen a 25% increase in sales from overall Alipay transactions at both terminals and during shopping campaign periods, sales can increase further by 35% to 40%,” Badlisham said.
He said, through the Alipay in-store payment platform, customers can pay for their transactions in the Chinese yuan without having concerns on the exchange rate, and with all transactions performed in a highly secure manner.
MAHB also announced the introduction of the Chinese Traveler Welcome Pack as part of its Total Airport Experience initiative.
The welcome pack includes information about special promotions, transit and baggage facilities, local city tours and fast track KUL VIP Access.
Chinese tourists need to present their passports to redeem the pack at the Chinese Helpdesk and Customer Experience counters at KLIA and klia2, from mid-October 2017 till March 2018.
Meanwhile, MAHB recorded 4.9 million passenger traffic movement from China last year.
From January to July 2017, the numbers increased further by 22% to 3.3 million compared with the same period last year.
There are currently 470 flights per week connecting Malaysia and China, according to MAHB.