PETALING JAYA: Proton Edar Sdn Bhd, the distribution arm of local automotive manufacturer Proton Holdings Bhd, is optimistic of maintaining a strong sales performance after the sales and services tax (SST) kicks in on Sept 1.
CEO Abdul Rashid Musa said demand was expected to continue even after implementation of the SST as the people regarded cars as a necessity.
“The need for cars in Malaysia is still there and people will continue to buy them,” he told reporters after the launch of the Proton 3S centre here today by Proton CEO Li Chunrong.
Abdul Rashid added however that car prices would increase after the SST as the service tax was set at 10%
However, Abdul Rashid said car prices would increase after the SST as the service tax was set at 10% compared with the goods and services tax (GST) which was at 6%.
“We will do our best to sustain our volume and attract customers to buy cars,” he said.
Meanwhile, Li said Proton would start accepting bookings for its first sport utility vehicle beginning next month.
On July sales, Abdul Rashid said Proton had sold 8,102 units, its strongest performance in 30 months.
He said apart from the zero-rated GST which contributed to the increase in sales, the market was also responding positively to the brand through the company’s efforts to improve its position in the market.
“We have done a lot of things to improve our vendors and our dealers,” he said, adding that Proton had upgraded 96 of its 109 target outlets into 3s and 4s centres.