Bangsar outlet strives for a Holly Jholly Christmas

KUALA LUMPUR: A local boutique is turning heads with its take on Christmas merchandise featuring a character named “Jholly” who bears a striking resemblance to fugitive businessman Low Taek Jho.

Apom founder Kelvin Long said the Jholly collection was the boutique’s latest selection of Christmas items.

However, he denied that the character was that of Low, better known as Jho Low, as claimed by social media users.

“That is not Jho Low. That is Jholly,” he told FMT when met at his outlet in Bangsar Village.

Long, 42, said the idea for the Jholly collection arose from the desire to make Christmas a happier occasion.

“We created Santa Jholly as it will resonate with Malaysians and how they feel about this most wanted fugitive,” he said.

“I believe many were angered after reading The Billion Dollar Whale book and discovering how he had allegedly committed theft.

“This time, we will just leave him be and celebrate Christmas with happiness and laughter through this collection.”

Recent reports said Jho Low had become the official face of this year’s Christmas celebrations after pictures of the Jholly collection went viral on Facebook and Twitter.

Many social media users shared the photos with the hashtag #JhoLowstealsChristmas.

The Jholly collection features items such as T-shirts with the words “Lari, Party, Jholly, Repeat” and tote bags reading “Spending Like I Stole It”.

Long said the items hit the shelves last Thursday and had received encouraging response from customers.

“It’s not just those who celebrate Christmas. Even those who don’t celebrate buy our collection,” he added.

Apom, which stands for A Piece of Malaysia, also sells Jholly greeting cards and decorative items such as mugs and glass sleeves featuring Jholly’s face.

Long said the collection should be viewed in a positive light as it aims to bring humour and joy to Christmas celebrations.